Double 2 Shirts c.1950 (Sold)

 

This advertising artifact would have originally sat along the counter of a retail fashion store that supplied these high-end tailor-made men’s shirts.

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Description

Double 2 Shirts plaster advertising display c.1950

We are proud to offer a rare survivor from the 1950s in the form of a plaster adverting display, promoting Double 2 shirts. This advertising artifact would have originally sat along the counter of a retail fashion store that supplied these high-end tailor-made men’s shirts. Untouched in form and obtained from a private collector in the North of England earlier this month. This item is fresh to market and hard to find which makes it a rare original example.

History: In 1940, in the midst of the Second World War, Isaak Donner and Frank Myers, set up the Wakefield Shirt Company to produce quality men’s shirts from a small, fourth floor, corner room of a building in Wakefield, West Yorkshire. With cotton supplies in famine through the war and only delicate viscose rayon materials available, the company decided to use this material to make blouses for those women of Britain performing the tasks in factories, previously held by men who had been sent off to fight the war.

A Revolution in Shirt Making…

By 1946, we had taken over the entire building transforming the space into a vast shirt manufacturing facility, becoming a key player in the men’s shirt market. Having identified that the majority of men returning from the war had become accustomed to wearing loose-collar shirts rather than a stiff collar which would begin to look worn, Isaak Donner introduced a patent that his family had developed prior to the war, changing the shirt industry forever.

The patented shirts were designed in a way that the collars could be easily removed by pulling on a tab sewn into the collar attaching seam. Each shirt came supplied with a complimentary replacement collar which could easily be sewn into the place of the removed collar. The new product was an instant success and as the shirts had two collars and in some cases two sets of cuffs, the shirts were called Double TWO shirts. The innovation became so successful that the company came to be known by the name of the shirts!

 

Dimensions in inches: H 22” x W 15” x D 4”

 

Condition: This item is completely solid in structure and form, fading of color across the surface is present due to the age of this item as shown in the photos provided, there is light loss of the plaster in sections, and some damage is visible across the head area, right top corner rear tip, left thigh area (all close ups provided so its strongly suggested to review all close-up photos and propose questions before purchasing to avoid any disappointment.

Postage: Please get in touch in advance of a purchase if you based outside of the UK to clarify P&P on this item as this varies dependent upon your global location. Global shipping is possible so please view all shipping details as explained. With items of this fragile and rare nature we always recommend recorded/tracked postage with adequate insurance cover. This may cost a bit more, but at least you are covered from accidents that may take place whilst in transit.

Disclaimer: We do our upmost to relay descriptions and the origin of items sold in our store. We also aim to visualise through pictorial reference the items that are for sold as best we can. The disclaimer is for the customer and makes sure assumptions that can sometimes be made are avoided. We always aim to make sure our customers are not disappointed or misinformed about items that are for sale in our store. For this reason, we strongly recommend that relevant questions relating to the item in question are proposed to us directly, additionally all photographs are used as reference and as part of the advertisement.

Shipping: We aim to ship your purchased item in 2 to 3 working days. The item is packed well and shipped via Parcelforce or Royal mail. Additional to this we used a few carefully selected couriers in the UK to deliver our most fragile or larger item. The courier option is applied at the buyer’s cost, so please get in touch with us directly for further information.

Our promise: We believe in what we do, deliver what we say we will deliver, and make sure that our unique items are presented and delivered as we would expect them to be presented and delivered to us. Customer service and satisfaction is as important as the item itself and we believe therefore our customers keep coming back for more beautiful and unique item to decorate their lives with.

Cancellation: We are unable to refund any item which is purchased unless the item is different from what is described in the advert stated. We go to a lot of effect to insure our customers are happy with their items and purchases. Therefore we strongly suggest the customer consider the purchase/view all pictures and close ups and propose as many questions via email before a purchase is made. We do no refund our customers if they choose to change their mind about the purchase unfortunately, we will however offer a full refund of the item (excluding postage) if the item once received is not as described, this however can only take place within 48hr of the item being received by the customer. Once an item has been received and if a cancellation has been agreed by The House of Antiques management team, the customer is liable for the cost and insurance of postage if the item needs to be sent back to us in London.

 

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